BRAND & CONTENT STRATEGY
We began working with Callista Crafts in early 2015 with the vision of creating a unique brand identity to match the bespoke leather designs. We worked with the founders to build the brand story and have since partnered with various creative teams to visually develop the signature content to support it. Through this story we have established a dynamic brand identity and voice which evolves with each new collection.
Content ARCHITECTURE & COMMUNICATION
Using the signature identity and guidelines we have developed for Callista Crafts we create and develop the concept of each new season. We monitor and plan campaigns to develop premium content that informs, excites and engages our audience.
Copywriting for all publications - both digital & print.
SOCIAL MEDIA & NEWSLETTER MANAGEMENT
Our on-going role involves maintaining a sustainable, yet dynamic, strategy to engage the digital community through social media and newsletters. We always track and measure the performance of all content and communication to ensure the best results.